Congratulations! You’re the proud owner of the most complex information processing device in the known universe. The human brain comes equipped with all sorts of useful design features, but also many bugs and weaknesses. Problem is you don’t get an owner’s manual. You have to just plug and play. As a result, most of us never properly understand how our brains work and what they’re truly capable of. We fail get the best out of them, ignore some of their most useful features and struggle to overcome their design faults. Featuring witty essays, enlightening infographics and fascinating ‘try this at home’ experiments, New Scientist take you on a journey through intelligence, memory, creativity, the unconscious and beyond.
CAN YOU BOOST YOUR IQ?
WHAT IF YOU COULDN'T FORGET ANYTHING?
WHAT HAPPENS IN YOUR BRAIN WHEN YOU GET AN IDEA?
COULD YOU BE A PSYCHOPATH?
. . . NEW SCIENTIST HAS ALL THE ANSWERS
From the strange ways to distort what we think of as 'reality' to the brain hacks that can improve memory, The Brain takes you on a journey through intelligence, memory, creativity, the unconscious and beyond to help you understand your brain - and show you what it's truly capable of.