Banking on It
Banking on It
‘Banking On It’ is the first-hand account of one woman’s quest to rebuild Britain’s broken banking system. After a lengthy career at the top of some of Britain’s leading banks Anne Boden had become disillusioned with the status quo – the financial crash had broken trust in the whole sector but there seemed to be little appetite to make the most of emerging technologies to revolutionise customer experience. Increasingly frustrated with the inertia within the industry she decided to shake things up herself by doing something totally radical – setting up her own bank. In this awe-inspiring story Anne reveals how she broke through bureaucracy, tackled prejudice and successfully countered widespread suspicion to realise her vision for the future of consumer banking. She fulfilled that dream by founding Starling, the winner of Best British Bank at the British Bank Awards 2018.
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ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM
'If there was ever a business book suitable for TV adaptation, this is it' FT
In the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset the status quo.
That was until Anne Boden decided to do something radical and start her own bank.
Founder of Starling Bank, winner of Best British Bank three years running, in this awe-inspiring story Anne reveals how she broke through bureaucracy, successfully tackled prejudice to realise her vision for the future of consumer banking and revolutionised the entire industry forever.
***ONE OF THE TIMES TOP 5 BEST BUSINESS BOOKS OF THE YEAR 2020***
'A banking blockbuster' The Observer Magazine
'Sent shockwaves through the tight-knit world of UK tech and venture capital' Yahoo Finance